As editor of MedLatest, everyone’s favourite medtech news vehicle, I receive dozens of identikit press releases for consideration. And even … continue reading “Optimise for Google. A bit.”
Category: News
Medtech sites often look the part… but do they deliver?
Medtech websites often look like they’re in a genus of their own. How they ‘look and feel’ is partly driven … continue reading “Medtech sites often look the part… but do they deliver?”
Google focuses even more on mobile first
At the end of last year Google announced that it was re-focusing its index on the mobile version of websites. … continue reading “Google focuses even more on mobile first”
Take the Pain out of Delivering MedTech Copy that Counts
It’s not what you write, it’s the way that you write it: Five tips on how to compose “authority” copy … continue reading “Take the Pain out of Delivering MedTech Copy that Counts”
MedTech Digital Marketing Study Results
How does UK MedTech perform when assessing online activities against critical criteria? 50 MedTech companies: Digital Marketing study Introduction We … continue reading “MedTech Digital Marketing Study Results”