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Optimise for Google. A bit.

As editor of MedLatest, everyone's favourite medtech news vehicle, I receive dozens of identikit press releases for consideration. And even…

Medtech sites often look the part… but do they deliver?

Medtech websites often look like they're in a genus of their own. How they 'look and feel' is partly driven…

The Mechanics (and the Human Side) of Customer Engagement

At HWMM our “day job” involves observing the medical device industry. Much of this is done through the lens of…

Google focuses even more on mobile first

At the end of last year Google announced that it was re-focusing its index on the mobile version of websites.…

Take the Pain out of Delivering MedTech Copy that Counts

It's not what you write, it's the way that you write it: Five tips on how to compose "authority" copy…

MedTech Digital Marketing Study Results

How does UK MedTech perform when assessing online activities against critical criteria? 50 MedTech companies: Digital Marketing study Introduction We…

Website Performance Survey Conclusions

Content is King… but it still needs to be delivered correctly if it wants to rule the Kingdom. How a…

Website Performance Infographic

As part of our series of articles about how websites perform, we decided to conduct a small, but representative survey…

Keeping the right side of Google’s Agenda: WordPress – PHP – Performance

We all know that Google is the de-facto search engine and as such has a practically monopolistic influence on the…

Internet marcomms: Some companies just “get how to do it”

Think of Doctors you know and ask yourself whether you can really see them Tweeting, checking their Facebook page or…

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