Blog
Optimise for Google. A bit.
As editor of MedLatest, everyone's favourite medtech news vehicle, I receive dozens of identikit press releases for consideration. And even…
Medtech sites often look the part… but do they deliver?
Medtech websites often look like they're in a genus of their own. How they 'look and feel' is partly driven…
The Mechanics (and the Human Side) of Customer Engagement
At HWMM our “day job” involves observing the medical device industry. Much of this is done through the lens of…