At HWMM our “day job” involves observing the medical device industry. Much of this is done through the lens of … continue reading “The Mechanics (and the Human Side) of Customer Engagement”
News
Google focuses even more on mobile first
At the end of last year Google announced that it was re-focusing its index on the mobile version of websites. … continue reading “Google focuses even more on mobile first”
Take the Pain out of Delivering MedTech Copy that Counts
It’s not what you write, it’s the way that you write it: Five tips on how to compose “authority” copy … continue reading “Take the Pain out of Delivering MedTech Copy that Counts”
MedTech Digital Marketing Study Results
How does UK MedTech perform when assessing online activities against critical criteria? 50 MedTech companies: Digital Marketing study Introduction We … continue reading “MedTech Digital Marketing Study Results”
Website Performance Survey Conclusions
Content is King… but it still needs to be delivered correctly if it wants to rule the Kingdom. How a … continue reading “Website Performance Survey Conclusions”