As editor of MedLatest, everyone’s favourite medtech news vehicle, I receive dozens of identikit press releases for consideration. And even … continue reading “Optimise for Google. A bit.”
Blog
Medtech sites often look the part… but do they deliver?
Medtech websites often look like they’re in a genus of their own. How they ‘look and feel’ is partly driven … continue reading “Medtech sites often look the part… but do they deliver?”
The Mechanics (and the Human Side) of Customer Engagement
At HWMM our “day job” involves observing the medical device industry. Much of this is done through the lens of … continue reading “The Mechanics (and the Human Side) of Customer Engagement”
Google focuses even more on mobile first
At the end of last year Google announced that it was re-focusing its index on the mobile version of websites. … continue reading “Google focuses even more on mobile first”
Take the Pain out of Delivering MedTech Copy that Counts
It’s not what you write, it’s the way that you write it: Five tips on how to compose “authority” copy … continue reading “Take the Pain out of Delivering MedTech Copy that Counts”